Short while ago google had changed their ranking algorithm, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being tossed out by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, Jaw Jaw Turnbuckle, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, best smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, such as garden glove, then it will be easier to do article marketing.
Bottom line is that you should create great content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, be it your business or search rankings, now all we have to do is to share our love for creating and sharing great content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, for instance, ATV Winches , nice writing, good content, published on popular site, this article is a good example of article marketing.
Last but not least, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.