Lately google made some changes to their rank algorithm, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started promote the keyword, clevis hooks, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? It all boils down to content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As we can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, something like snatch blocks, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, share the content with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, now all we have to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, say this one, swivel hook , quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.